Somebody probably getting paid a million a year to come up with this idea.
"If we just think of something catchy,they wont notice the price change
"
This is how stupid they think americans are. If I was on the payroll I wouldve come up with something like the "Sorry ,But We Had To Sub
". No need to quote the price because we already know its not attractive. But its at least apologizing to those who eat Subway,and showing some awareness,asking that they bear with us. But everybody cant be a marketing genius,and even less people in that corporate environment have empathy