Because I worked directly with Helmsley, I was only making 20k/year to start and still selling a little on the side to make ends meet. But it’s chill. I only had top notch product and clients who could afford it. Not that many, but enough to get by and they’re all ok with doing things at night. People in professional sports leagues, some rappers, actors, execs, those types of clients. No dubs. When he rapped about O’s that went for 800 in Smoke Away The Pain, he was talking about me. The price was actually 600, but the guy tipped me 200 just because he was a millionaire and I drove out to the Marina to deliver. He knew about it because he was living with me when it happened. For anybody who was on MySpace, if you remember that picture with the big bag of kush in the bathroom, that was my bag, and my bathroom. He was pretty ok with sleeping on my couch, when my ample supply of kush is right there, after all the mid he had seen his whole life.
He and I got pretty close during this time, at least I thought we did. I remember one night when he was having really bad nightmares. I could hear him yelling in his sleep, and I came out to see him crying and shaking. This is new to me. I’ve never seen anybody like this. I didn’t know what to do, but he woke up startled the second I touched his shoulder. Still crying, he starts telling me about how he was dreaming about the time he was kidnapped and tied up in a dope house. This is the first time I’ve ever held another man while they cried, and it wasn’t the last time he cried in my arms. There’s a lot of demons roaming in his head and most everybody who’s been close to him has seen the evidence.
That sucks. Getting nabbed and tied up by a bunch of motherfukkers with guns wouldn’t be a pleasant experience.
Things with The Pink Panther are progressing nicely. We got his recording budget somewhat in order, and some of the newer songs are sounding really good. Helmsley had Skateboard completely wanting to sign him, and I was pushing that like crazy. Even though homie had always looked up to him and wanted to work with P more than anybody else, he was reluctant to move forward. He didn’t like P asking him to get a haircut and dress better. No more button ups under the polo. He was really childish in his issues. He’s a talented musician, but I wouldn’t say he has the strongest thought processes.
Then this guy goes and gets himself punched by his girlfriend. And when the cameraman told him that they wouldn’t release the tape out of respect, he pushes them to release it. He thought that people would look at him positively because he didn’t hit her back, since Breezy had just beat up RiRi. To make it even worse, she was only with him because he ditched the car service I ordered for him at LAX.
The blogs took a second to go, but once it went, we golden. We made a concerted effort to attack each blog audience. With Nahright sleeping, I reached out to Pill about doing a verse swap. He get on a song for us, we get on a song for them. 2DopeBoyz wasn’t really posting our music right away, so when XV reached out about getting on one of his records, I pushed that person you know to do it, to break into the 2DBz audience. Our strategy was always to get on other people’s songs and murder them. Just absolutely annihilate whoever is on there. Make it so undeniable that their fans become your fans. Scottie Pippen is a prime example of this being executed to a T. We didn’t just do any feature presented to us, we had a plan for obtaining new fans from different audiences. We knew we had the best crack, people just had to try it.
Having all of the artists in one room was dope. It was interesting seeing the different clicks and entourages. Cole came an hour late because of a flight issue, but everybody else was there on time and excited about the day. I knew a few of the different camps, but everybody would be in their own little circle. That’s when we clicked up with Rock. Hanging out, talking music, industry shyt, and laughing at YouTube videos. Everybody wasn’t going to fit on the main cover, so we’d try guessing how it’s gonna break down. We knew it would be either us or Pill, and when we found out about Pill being signed, we knew he’d get the main cover. Really though, we were just happy to be there. No label. We made it solely on talent.
I was a fan of everybody on that cover at one point.
I was a fan of everybody on that cover at one point.
Even Donnis...that mf disappeared quick tho
I was a Fashawn stan bout time Boy Meets World came out
Fashawn and Cole was teasing that they were going to do a album together, after he produced some joints on one of his mixtapesSame man. I had the Diary of an ATL Brave mixtape, but I don't even remember what happened to him!
Fashawn I remember got a lil bit of negative feedback after he dropped his ode to Illmatic tape. Elzhi eventually did the same concept, 100x better. But Fashawn was dope.
This is a long azz read, and I'm basically skimming at this point. It's got a lot of cool stories in there though, it's stirring a lot of my own memories just reading them.
Fashawn and Cole was teasing that they were going to do a album together, after he produced some joints on one of his mixtapes
I feel like Kendrick came on the scene and took Fashawn lane, but did it 10x better
this class def had to grind just to release albums, coming off the massive sales decline. Wiz, Sean, Jay Rock, Nip, even Cole had to sit for years cuz labels were scared to pull the trigger.
Totally different now 10 years later
A lot of people don’t give him credit, but Wiz was really the blueprint man.It's nuts seeing the heights that a lot of these guys reached after all those years of basically getting a lot of internet love, with no mainstream looks or support.
In his writing, the guy says that he tried to push for a Freddie Gibbs x Pill tape, but Pill never fully warmed up to that idea. That tape would've been fire.
Definitely a recommended read for anyone interested in behind the scenes info on Gibbs' career, or anyone interested in what it's like to do independent work in the industry in general. Dude said he went from weighing 157lbs to 118lbs because he didn't have any money for a while.