Desirous
Action expresses priorities
No, of course the world didn't want to know.
Anyway, when I say an actual job, I meant a job that provides some sort of social utility, or even something that will be remembered long after you hit coffin o'clock. Do you believe your job is a job now? Would anyone be upset (besides your bosses who, I guess, rely on you) if your job, your industry, disappeared tomorrow?
It's not really objective reporting if you're whispering in the journalists ear the positive highlights of whatever real estate gentrification project is ongoing in the city of Toronto (I dunno if that's what you do, I just threw that out there).
I also enjoyed how you put a spin on the true identity of PR. Clever.
You just redefined what the word JOB means. I'll put it this way: am I saving lives on the daily? No. Am I helping out society? Well, some projects that we work on, yes (at least, indirectly). One of them is a charity that provides public access defibrillators in places like schools, recreation centres, moving vehicles...and I know of lives that have been saved because of this. I work closely on this project and it's fulfilling to know that we're helping to spread the word about something that has the potential to save lives or help children lead more "normal" lives (one of the programs gives units to families with children who have heart disease - so rather than them having to spend time in a hospital all the time, they can be at home with their families and travel and go to school).
PR has actually gotten more important (rather than less) over the years. And, with the growing rate of social media, and how quickly people rely on receiving their information, it will only continue to grow. So, yah, I think if it disappeared, it would make a difference.
At the end of the day, we, as consumers, have responsibility to do our own research. We highlight the positives and give you reasons why you MIGHT want to consider buying into this project. Ultimately, you have to make the conclusion for yourself. The media isn't always positive...there are always negative articles about a condo crash..."the market is going to crash" "the bubble is going to burst" etc...so consumers equally pay attention to the negative AND positive information.