I doubt it works out long term. Too many people needing their cut of the money if they accomplish what their trying to do. They aren't getting anywhere close to the number of subs WWE Network has & WWE is the biggest company going already offering a lot for $10 less a month.
By the time Flo takes their cut from the monthly subs (to cover hosting, filming, & creating new content), their already eating in to what the companies involved get. Then it's divided up to all those companies. Seems like the companies would get a boost at the start from selling the rights or whatever but could be making a lot less as time goes on since it's a business relying on subscribers from month to month & is going to be split a bunch of different ways. At least going to the WWE Network they would probably be getting a set rights fee negotiated so they'd know they'd have a certain amount coming from it every 4 months or something. If that's how this was negotiated than Flo is probably going to be losing money & I don't know if their capable of surviving like WWE is.