This is why the be a star campaign and wrestling are incompatible. Heels are bullies, you can't have nice heels. It's all well and good being anti-bullying in real life but in wrestling, where the lines between real life and fantasy are often blurred, it's an integral part of certain characters. Now you have a situation where even heels are saying, out of character, that bullying is wrong so soft people like this get the idea that a tried and tested heel tactic is somehow victimizing them or their soft children. This campaign, like many before it, has successfully turned a legitimate social issue into nothing but a buzzword for weak, attention seeking people to cry about how they're victims, and completely clouded and discredited the actual effects of bullying in todays society.