@hayesc0 @dh86 @BarNone
Just to be clear about what I'm saying. College sports is not a business in the traditional sense because it doesn't have to respond to traditional market forces.
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The labor pool is not legally recognized as employees, thus have no bargaining power:
The primary labor (the players) that produces the product (the games) are not recognized as employees of the schools AS A MATTER OF LAW. Without being recognized as employees, they are not protected by labor laws and have no right to unionize or collectively bargain. Even if colleges decided to pay college athletes, the details of payment won't be bargained for, they will be unilaterally decided by the college's/NCAA. Ironically, the labor (the players) are actually considered customers of the schools primary product (education), while the fans are not considered to be customers, and the dominant product (live sporting events) is not even considered a product offered by the school. It clearly is.
Competition for the labor force is artificially restricted:
Because the NFL requires players to be 21 to play in the league, the labor (the players between the ages of 18-21) have no other avenues to exploit the market demand (fans of college football) for their talents.
So even if you pay college athletes under the current system, you don't solve their real problem, that they are being held hostage in a system that distorts their economic value.
I think you have to do the reverse. Drain the money out of college sports, return it to its natural state, and then let the market (legitimate businesses) respond to the demand for sports competition between 18-21 year olds.
nikkas gotta try to see beyond their noses to see what it is.