It can’t be as profitable as it appears is my only reasoning because I know for a fact there has been NOTHING and I mean NOTHING, that shut down the city like this festival. No basketball, hockey, or even football (being a very distant 2nd). It’s not 100% Dreamville because there are other festivals same weekend but Dreamville is the top attraction and brings the bulk of people to town. On the surface I can’t see it because shyt is wildly successful but again I am on looking on the surface. Behind the scenes may be too much of a headache.
Festivals are endless headaches.
Beginning with permitting, insurance companies trying to fukk you, citizens groups with noise complaints, environmental groups up your ass about water bottles and food packaging, dealing with damage to the site afterwards and that’s just the tip of the iceberg.
Hiring and training that many people for a one weekend gig is genuine hell especially in a smaller metro area that doesn’t have event companies. Then there’s the matter of renting port-a-potties, fences, sound and light equipment the list goes on and on and local politics are often the biggest hindrance of all.
If you manage to pull all that off you now have losers on social media blaming you for everything from long lines for water to bad weather.
God Forbid you have a situation like Astroworld. Crowd control with 10s or 100s of thousands of people is basically impossible and there are only a few experts and again you have idiots blaming Travis Scott for a corporate festival with his name on it which will forever tarnish him in some people’s eyes.
In the end I’m sure Cole decided the headache wasn’t worth it.