Bron and them are the old cats now. There literally should’ve been a “face of the league” picked years ago but I don’t know what happened. Guys get scrutiny like they’re rookies and they be like 5 plus year vets and shyt. I am just waiting to see what happens when Bron and them leaves because there’s not that one guy right now.. maybe that’s a good thing, I don’t know.
How could you pre pick a face of the league
Biggest issues I see in the difficulty of "creating" a face of the league.
Stan culture died, so nobody is going to be over hyped or anointed, which means they won't have haters that want to see them fail. This kills casual interest. In result only die hards watch the regular season, everybody else will only watch the playoffs.
But the playoffs don't need a "face". It's like March Madness you tune in because it's that time of year not because you're invested in the players
I guess one other point is, the chances of somebody being entertaining to watch and also winning is so extremely low given how good your teammates need to be to compete at a high level. Which leads to LaMelo and Trae Young, Ja etc being loved by one specific demographic, but older generations can't but into a style that's not going to win. So you'll never get everyone on the same page