WickedGames
Superstar
Bu bu but
Drake is going nowhere...big biz is invested in him. Stop being surprised when he does numbers.
Mac Casper
@adonnis - pull up, there's refreshments
. . in the past I've explained to you the benefit of him being a Universal Music artist with a label at Warner Brothers . . it means two of the three biggest corporations in music have vested interest in his brand
Until the popularity tide fully turns on Drake due to some unforgivable gaffe, the social media crowd no longer identifying with him (), or a 50 Cent/Ja situation, he and his numbers aren't going anywhere.
Drake has an exclusive deal with Apple, and this isn't some ticky-tacky, sure-throw-him-an-iphone shyt, this is a very important part of Apple's streaming strategy.
There are billions of dollars at stake in streaming music. This is of special importance to Apple because iTunes downloads have lost steam as people stop buying music and increasingly stream it. If people are streaming and not buying music, that makes iTunes (and by extension, Apple products) less attractive.
Apple was late to the game on streaming music, and was playing from behind with Spotify, YouTube, and Pandora. Now, it has 13M+ subscribers...at $10/month that's about $1.6B in yearly revenues. And that's ignoring the premium subs. Having exclusive content is a huge part of what would make switching from a Spotify/Youtube attractive.
By the way, here's Drake announcing the Apple Music service at Apple's WWDC (same event where they announce new iPhones, Apple Watch, etc) in case you need some additional evidence of how crucial he and his music were to Apple Music's rollout and ongoing marketing efforts.
Now, Apple Music is available on non-mac devices, but that's more due to Apple's lateness to the game. Strategically, that's not where they want to live (they like to keep you in Apple's walled garden), but such is the price you pay for being late.
Being the flagship artist for the world's most valuable company confers some advantages. To think Apple doesn't have some vested interest in Drake's success is ludicrous, regardless of what you think of him as an artist.
For example, for those of you who missed it (), Aubrey had a headline Snapchat promo for his album release. Those promos cost $750k/day minimum. Granted, you'd expect promo for Drake to have great return on investment, but $750k for a single day's ad? Yeah.
By the way, when you see the world this way, you stop seeing album art choices as this as purely coincidental:
I could have expanded this post to be a larger discussion of how Drake's lucked out/made smart moves with large established brands that are slipping or being threatened, like Apple (Google/Spotify), Nike/Jordan (Under Armour), Coca-Cola (health trends) and been able to parlay that into some great deals, but I have other shyt to do.
Feel welcome to call me a hater, just want to give brehs something toabout.
BTW... TC>SFG>V>NWTS=IYRTITL>TML
breh, can't you just enjoy good music you use to set the background of your life to?
I mean holy fukk...do you listen to MOP 24/7?
Reality
Make your own luck.
Not sure what you're trying to say here (background of my life???breh, can't you just enjoy good music you use to set the background of your life to?
I mean holy fukk...do you listen to MOP 24/7?
), but I'm listening to Drake right now. I probably bump Drake more than any other artist because he crafts songs well and I like his production.That said, I'm still able to think critically and connect the dots between his popularity and the corporatism that invades (and often pollutes) broader social/cultural, economic, and political life.
It's not my problem if you just want to go through life like
under the guise of "just enjoying" things. A lot of problems we have are caused by people doing just that.Trust, I'm going to dance to Controlla at the party I'm hitting tonight. It is what it is.
That doesn't make any sense. If he can have 1 million tweets why can't he have 1 million spins? You internet pocket watchers need to stop projecting your personal viewpoints. Apple has 13M subscribers, 1 million people listening to Drake over the week is not an impossible number.
the homie 
?
Roberto Firmino
#GoonLife
Why would it be easier to manipulate digital sales than CDs? They have to order them digitally or it'll be some type of tax fraud.
And do you really think a company worth like half a trillion bucks is risking either their reputation or committing crimes for a dude that probably generates a few million bucks for them?
Reality
Make your own luck.
No doubt...I alluded to that in my first post. But let's not ignore that Drake doesn't benefit promotion-wise in return. You can't act like being the first thing people see on Apple Music isn't a huge deal.
It's a virtuous cycle. Drake gets great placement, people subscribe to stream and/or buy from iTunes, album does well, Drake wins the day (most important thing for buzz/stayin hot), suits see the investment on promo/placement was justified, rinse and repeat...
Bruh.Not sure what you're trying to say here (background of my life???
That said, I'm still able to think critically and connect the dots between his popularity and the corporatism that invades (and often pollutes) broader social/cultural, economic, and political life.
It's not my problem if you just want to go through life like
Trust, I'm going to dance to Controlla at the party I'm hitting tonight. It is what it is.
Stop trying to be an A&R and just fukking enjoy the music. No one is forcing you to.
Reality
Make your own luck.
Still not sure what your point is.
Again you internet wannabe hustlers aren't making sense. If he can manipulate numbers, why bother buying 20 ghostwriters at all? Drake is a household name. All you nikkas do is talk about Drake. There's a Drake topic thread on every urban website in existence. People in 3rd world countries know Drake. Drake has never sold any impossibly high number that would show evidence for cheese. If anything, with the rule changes, there's LESS of a reason to cheese. We're going back to the golden era with every major artist going gold and platinum.