Billboard confirmed for us this morning that Apple does not report its video streams to Nielsen Music, whose statistics determine the
Billboard charts.
As Silvio Pietroluongo,
Billboard's vice president of charts and data development, pointed out to me in an email this morning, they don't know the volume of views that "Hotline Bling" actually had on Apple — and if those numbers would have been enough to squeeze
The Weeknd out of his month-long stretch at No. 1 with "The Hills." At any rate,
Adele's "Hello" is now in stratospheric ascent — garnering nearly 90 million views and counting on YouTube since its release on Oct. 22, in contrast to Drake's 900,000 count.