That cover is wack
"Never done before", watch it be a deceased artist through ai. "Industry shaking", in other words, they let Drake set the trend. The general public will be alright with it because it's Drake, the record companies get their opening because of it's success and the flood gates are open.
Or I'm wrong and dude is just talking shyt.
Only three artists I can think if that would be “industry shaking”
Beyonce
Taylor Swift
Kanye West
Kanye is 100% out
Drake and Bey could, at the worst make a decent song together, at the best a huge single.
Taylor Swift would be pure pop, chart chasing, hype building, bullshyt. But it would add a shot in the arm to the blogs and social media.