He liked Cole enough to sign him off the come up tape and lights please song. They even tried to run. That as a single for a while.
Gave him the Beyonce feature on Party with a video appearance to boot. (This much later after he had success lol)
Star is Born feature with extended verse on BET awards.
Cole was the flagship artist at RocNation. He could rap but he needed a hit or else the whole thing would be a dud. So sideline story got literally sidelined at least twice until he came up with Workout as a single
(peep that story the other day about Jay publicly embarrassing Cole in front of everybody by asking Drake to give him a hit single/feature)
His career has turned out really great despite not being too heavily aligned with Jigga. RocNation gave him the space to do his own thing and it worked