I don't think he has any plans to play online games beyond promoting whatever is coming. And I'm fine with that, AND I'm fine with him taking his time. My issue is moreso the way he's handled everything publicly since the end of the DAMN tour ended in 2018. He's had virtually zero...presence. I get that when these artists reach a certain level they stop doing interviews but as a west coast dude you should do shyt with Big Boy, Letty, LA Leakers, etc. Even if it's not to promote an album, but just showing up here or there. He has zero presence. He barely does any features. That Nipsey thing in the Heart V video...he got approval from Lauren London and J Stone to do it but...how come he never did a feature for J Stone out of appreciation? Why doesn't he do anything with LA artists? I just don't get it.
And all this is made worse with the pgLang shyt IMO. You let your man (Dave Free) go full into fashion and high art bullshyt while pretending like rap doesn't matter. Meanwhile the pop culture world still revolves around rap. Make it make sense. These dudes haven't signed a single rapper since pgLang started. At least not publicly. Who are the young spitters around Kendrick keeping him up to date? Get Keem the fukk outta here, it can't just be him.
I hope that after he drops his diss and album he gets way more "outside' and active. Not saying he should stop being mysterious but there's a different between that and being a ghost. I hope he sees what the sentiments are right now. All those media people who came out shytting on him when the Cole diss dropped? All these podcasters? It's time to drop a bomb on these nikkas for the rest of the year. Get active nikka.
