Women are a prime audience and appealing to them is key to boosting your profile and earningsthe taylor swift one i feel like i don't have to explain.
as for the interview platform, i don't like high fashion and rappers obsession with it. the high fashion industry has always looked at urban culture in a negative way and kendrick right now has the world in the palms of his hands so doing his first interview after that battle with a women's fashion magazine wasn't the move imo.