I like to use the village idiot analogy. Back in the day you knew who the village idiots were and you simply ignored them. They didnt have enough reach to bring enough people to their side alone so they were relatively harmless. Social media has allowed all the village idiots to find each other, magnify their voice, and spread their bullshyt far and wide to influence people who may not be complete idiots but are easily swayed by them.
keywords: used to beThe poles used to be tropical.