Diddy No Longer Owns Deleon Tequila or Ciroc After Setttling Lawsuit With Diageo

Roger king

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Think about what obama achieved even if you dont like the man 8 years at the highest level of us politics, no scandal nothing they could find to tarnish him or his wife, think about that level of scrutiny, everyone prying through all his records just to find a fault and yet he left the preisdency with majority approval rating by the majority of americans. Its deserves applauds
 

Amestafuu (Emeritus)

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Did he ever own Ciroc?

I went on a multipage rant about 6 months ago talking business shyt out my ass only to realize he may not have owned any percentage of it.
He didn't need to own it. Puffy had a profit sharing deal with the company that was unprecedented. He made hundreds of millions on a thousand dollar investment.

People don't understand his deal. It's like a shoe endorsement deal. Just because LeBron doesn't own his shoes like Jordan does not mean he hasn't made hundreds of millions from it just as well. Puffy put nothing in and got a 50% profit share.
 

GunRanger

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Did he ever own Ciroc?

I went on a multipage rant about 6 months ago talking business shyt out my ass only to realize he may not have owned any percentage of it.
He was a paid marketer of ciroc and had a profit deal. He owned half of deleon.

Diddy's deal was one of the best ever:

"The spokesperson also claimed that Combs has made “nearly a billion dollars over the course of [the] 15-year relationship” but has contributed just $1,000 to the venture, refusing to honor any further commitments."
:mjlol:
 

jadillac

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Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo.[3]
We see what happened here.

Diddy had an outrageously fantastic deal and threw a tantrum when he wanted more (regarding Deleon) and didn't get it.

So he tried to play the race card
 

Vandelay

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He didn't need to own it. Puffy had a profit sharing deal with the company that was unprecedented. He made hundreds of millions on a thousand dollar investment.

People don't understand his deal. It's like a shoe endorsement deal. Just because LeBron doesn't own his shoes like Jordan does not mean he hasn't made hundreds of millions from it just as well. Puffy put nothing in and got a 50% profit share.
Yeah, every deal is different. And some have advantages that simple ownership doesn't give the full scope of the value of the deal. I just thought Puff had interest in it, Diageo did distribution and they split the profit. Clearly, part of the appeal is saying Puff "owned" it; it's selling a lifestyle.

I was waaaaay off lol. Still a lucrative and important role; you don't have to own everything you're a part of, if the deal is fair, but I'm not talking as spicy as Puff was and I don't own a percentage of the business.
 

Amestafuu (Emeritus)

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So you think him filing suit accusing the company of racism, just bc he's basically throwing a tantrum....

and this other stuff just popped up "randomly"?

And now he fell back bc they pulled his card. All that is coincidental?
Yes completely. Conspiracy theorists don't need any thread of any proof ever just wild hunches. So you all think that major companies are openly using black mail as a strategy against court cases. When the risk of exposure would put them in a far worse place than a lost court case.

If coli guys could figure out this shyt then you think Puffs lawyers couldn't? Exposing any collusion between his cases is a layup win for Puff easy. Why would the liquor company do that?

C'mon son :laff:

If this was the play and Puff can prove it at any point he would be able to reverse the course of both cases. DeLeon owners would have lose strings out in the wild for as long as Cassie and anyone involved in her case is around. That's dumb.
 

Vandelay

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He was a paid marketer of ciroc and had a profit deal. He owned half of deleon.

Diddy's deal was one of the best ever:

"The spokesperson also claimed that Combs has made “nearly a billion dollars over the course of [the] 15-year relationship” but has contributed just $1,000 to the venture, refusing to honor any further commitments."
:mjlol:
It was definitely a sweet ass deal. Not saying he shouldn't have stood up for himself, but the dynamics clearly weren't in his favor. I can't imagine losing $75 million a year to basically party...
 

jadillac

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Yes completely. Conspiracy theorists don't need any thread of any proof ever just wild hunches. So you all think that major companies are openly using black mail as a strategy against court cases. When the risk of exposure would put them in a far worse place than a lost court case.

If coli guys could figure out this shyt then you think Puffs lawyers couldn't? Exposing any collusion between his cases is a layup win for Puff easy. Why would the liquor company do that?

C'mon son :laff:

If this was the play and Puff can prove it at any point he would be able to reverse the course of both cases. DeLeon owners would have lose strings out in the wild for as long as Cassie and anyone involved in her case is around. That's dumb.

This is a dirty game at the level of a company making 22 billion a year off alcohol. Alcohol is still basically a drug company, things get dirty.

How is Diddy going to prove collusion when Cassie is his only play. You think she would stick up/vouch for him? Lol.

Lets be real, Diageo execs have more than likely been to or have close association with Diddy parties. I'm sure it wqs all fun and games for a long time. But They know EVERYTHING happening with such a high profile person tied into their company. They'd be dumb not to.

Diddy wasnt getting his way with Deleon and wanted to play the race angle bc he knew it would gain traction. Diageo said "okay, we know where your bodies are buried and more"
 

Nigerianwonder

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We see what happened here.

Diddy had an outrageously fantastic deal and threw a tantrum when he wanted more (regarding Deleon) and didn't get it.

So he tried to play the race card
hmm..
what-do-you-mean-by-that.gif
 

jadillac

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It was definitely a sweet ass deal. Not saying he shouldn't have stood up for himself, but the dynamics clearly weren't in his favor. I can't imagine losing $75 million a year to basically party...
This is why ppl believe in the illuinati and all that. Lol

Because this nicca hasn't done anything of note for the culture in 20+ yrs, and still profiting off deals like this.
 

TAYLONDO SAMSWORTHY

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:takedat: NEVER owned ciroc. ciroc has always been owned by diageo, which is a publicly traded company.

:scusthov: and :takedat: came on as pitchmen in like 2007 or so, but this was well after the brand was created.


Yep never had ownership, he was just the face and I believe he received 10-15% royalties off of the new flavors he introduced and promoted. And he also had control over something like a $50 million marketing budget
 

"It Was Always Jerry"

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This is a dirty game at the level of a company making 22 billion a year off alcohol. Alcohol is still basically a drug company, things get dirty.

How is Diddy going to prove collusion when Cassie is his only play. You think she would stick up/vouch for him? Lol.

Lets be real, Diageo execs have more than likely been to or have close association with Diddy parties. I'm sure it wqs all fun and games for a long time. But They know EVERYTHING happening with such a high profile person tied into their company. They'd be dumb not to.

Diddy wasnt getting his way with Deleon and wanted to play the race angle bc he knew it would gain traction. Diageo said "okay, we know where your bodies are buried and more"

Didn't he(Diddy) start this after Jay-Z had an issue with Bicardi? I could be wrong.
 
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