The point in Nas could do both. And to be a “star” with the full backing of a label like Def Jam in 2003 you needed to be able to do both, especially if you were a new artist like Budden
Eh
You're missing the point. I don't think Joe Budden is a hit maker (he never has been). If he came out today, that would have been fine. I think all the artists you mentioned would have been fukked if they came out in 2003.
It did not start in 2003. At minimum
50
TI
Kanye
Jeezy
Lupe
Ross
All blew up at varying degrees between 03-06. From 2006 on the point is valid.
I disagree to some extent
50: blackballed by major labels: Eminem and his strong mixtape game saved him
TI: Don't know enough will give you this one
Kanye: grandfathered in, was plugged in with Jay since '00
Jeezy: South, plugged into the streets
Lupe: got fukked by Atlantic after his debut
Ross: good counterexample
Apart from TI/Ross, all the others would have been fukked, barring their extenuating circumstances
Think of all the upcoming and legacy artists who's sales either plummeted or stalled around the 2003-06 period. Especially NY artists.