I don't even think this game is trying to be competitive like everyone is saying. Everything has a participation medal attached to it now. You don't even have to play the raid or trials to get a reward. They're so scared of implementing anything that shows that you're better than someone or you spend more time playing the game than someone, I don't think anything like ranks or Leaderboards or even exclusive rewards for actually doing something will ever be implemented.
I get that this game will never be "difficult for a player like me, but give me something to chase after; grimoire a rank, a piece, of armor something. This endgame "friendgame" drove all my friends to different games a month in.