That Chris Brown song was cool but it didn’t make him a star. That song ain’t on the level of Hot nikka, Ooh, I’m a Boss, Black & Yellow etc. He needed something on that level. That CB song was cool but it came and went.
That song didn't make him a star but there were a bunch of things that indicated people wanted him to become one.
Tyra Banks was talking about him in 2017. He played the love interest in a Trina and K Michelle music video. He was on the YouTube channels of GQ, Men's Health and All Def. He was on mainstream platforms being promoted as a big deal.
I'm laying it out as it is. I may make a thread on it someday with links and timeline just to show his rise and collapse.
Dave East was seen as a pretty boy, model and athlete. They wanted him to be mainstream but Dave just didn't move like a superstar. It's his lack of charisma, making stupid moves, and not understanding timing and output.