Pride at it's height as bigger in japan than what UFC is America
only reason pride went away is because UFC brought them, only reason Strike force went away is because zuffa brought them
Coker built Bellator back just as easy from SCRATCH
UFC was buuilt on the Fertitta's dumping endless amounts of money it because they can afford to go over a decade without profit they are billionaires already
guess what,Zuffa doesn't won UFC anymore, WMEG or whatever does, and it's a group who aren't going to pour money into the UFC because they expect to be a cash cow already
they will never make a return on their investment, the Fertitta's made out like bandits because the ship was sinking, which is why they marketed Conor to inflate the value of the company
Coker is a way better promoter, he made Ronda a star, he made gina corona a star he made Kimbo Slice a house hold name
He did all this without having billionaires on his team dumping money in his companies
Dana white is a hack, he does not know how to promote, and with the fertitta's out of the picture he is being exposed