Baby had been rapping for like 4 years when he blew up. The Walmart incident is obviously what really brought him national attention, but he was bubbling before that...
I would say early on in his rap career he was indistinguishable from other Charlotte rappers. Then there was this shakeup with his management and label team, some people defected, and he switched his name from Baby Jesus to DaBaby. The name change also coincided with a change in content, as his earliest work, he presented himself as a smooth talking ladies man who got fly, got money and hoes...
When he started calling himself "DaBaby" his subject matter and his public persona turned into more talk about gunplay and being a gangsta. The money and hoe's shyt was still there too but you never heard this killer, gun shyt in his earliest shyt. So this was around the time of him wearing the diaper to SXSW, early to mid-2017 I believe...
That run to SXSW gave him a local boost and put him on the radar of talent scouts and shyt because of the people who be at SXSW. The end of '17 he dropped "Back On My Baby Jesus shyt" and that's really the tape that put him as A-lister in Charlotte's scene...
Combine the attention he got from '17 SXSW, + the Back On My Baby Jesus shyt drop, he was buzzing in '18. I don't think he ever becomes quite as big as he became, without the Walmart shyt------>but some relevant names in industry circles were aware of who he was as 2018 was unfolding, South Coast (his manager's label) was shopping for opportunities for him and the label. So I think all things fair, he'd have had his moment coming soon regardless. His 15 minutes would've been shorter, his height of popularity was probably 2½ years from Nov/Dec 2018 to May/June 2021...
If the Walmart incident never happens his 15 minutes is probably less than that, he's probably a one or two hit wonder in 2019 or '20, rather than a 4 or 5 hit wonder, or a guy with a 2 year run as one of the hottest rappers...
Long story short, you're right. He went from relative nobody for like his first two years rapping, to an ascending local star gaining national attention for the next two years, to like a mega star in the span of like 3 months following the Walmart shooting...
Unless his artistry evolved, which it hasn't here years later, he was never gonna be around as a big name for long. He hastened his decline in popularity bit this board was in real time talking about his decline before the gay comments, so people were clearly aware. He was never artistic enough to have longevity as a superstar, still isn't...
He'll go down as a legend in his city and his state for opening the door wider for Charlotte and Carolina hip hop, there are people who came of age during his run here who swear by him, people who ate well off his popularity. So he'll be a local legend for that, forever...
It's over for him as a relevant rapper though and if he wants to continue his career, which it sure seems he wants to, he'll need to develop as an artist more. But this nikka is like 33 now with a decade in, and like 6 years as a known commodity with the same flow and style. His days as a relevant rapper are done but he'll have a small cult following that'll always revere his 2-year run when he really was everywhere...
As for me, I've spoken on this before, I'm pretty sure I was the first person to really speak on fam in depth on here. I wasn't aware of him until "Light Show", so this is late 2016/early 2017. I had a homeboy who is a club promoter, still doing it, who was in the Charlotte and Greensboro scenes back then. That's how I heard of him. So we'll say early '17, right before SXSW. I thought he was dope; my promoter friend has since expanded his reach with clubs in rural NC, Florida, and Mississippi...
The SXSW shyt happened and the split within South Coast and his crew and like other local people I wanted to know his backstory. I formerly lived in Charlotte and was an active criminal there, and really at this time I was towards the end of my own run so any cats who claimed themselves as street guys got background checked...
The word on fam was always, no one knew where he was from in Charlotte, and he and his brothers were semi-known weed dealers out in the burbs in Concord, and Cabarrus. He never dissed anyone or any hood and people who came into contact with him said he was cool peoples, Arnold Taylor (SC owner/his manager) had a good reputation and swore by his talent, do he was in good standing...
I was aware of him in 2017, 2018, I'd say I'm still a fan of his earliest work. Threw some of his old shyt on a few weeks ago!
When the Walmart shyt happened and he publicly kept dissing the deceased teenager, and he had some war of words with other Charlotte rappers that really predated that incident, cats weren't buying the (gangsta image) hype locally, but his mainstream, industry hype skyrocketed him way beyond Charlotte. And he always came back and showed Charlotte love...
I've got a similar connection, on some 6 degrees of separation shyt, to Mozzy's early career...
Shout out to Baby for putting a light on Charlotte and Carolina hip hop, but this new drop is more of the same redundant shyt. It's over...