....It appears that David Jones has selected
an ambassador who pulls off looking both Western and Asian / ethnic. Perhaps it is just the way I perceive looks (or me being harshly judgmental about faces), but from certain angles, and I dare say with the aid of make-up and good lighting, Gomes appears to have a sharp nose, high chiseled cheekbones, plump lips and wide eyes.
That is, she has an uncanny resemblance to a tanned skinned Caucasian person, exhibiting the physical stereotypical traits of Western “beauty” when dolled up nicely. Looking closely,
Gomes looks somewhat akin to a skinnier
Megan Gale, David Jones’ long time Brand Ambassador.
At other times, Gomes emphatically
looks Asian.
Having a “fluid faced” ambassador assists David Jones in cementing itself as a local and global retail icon, appealing to a wider range of markets than ever before. On one hand, Gomes’ Asian looks can potentially draw Asian tourists and the Asian-Australian community’s attention to the retailer. On the other, Gomes’ capacity to embody “white beauty” is likely to sit well with the majority of the population accustomed to Western standards of beauty. Or Anglo-Saxons who do not take a liking to an exotic face.
On the back of Gomes’ appointment as the new face of David Jones,
local media and the modeling industry have been playing up “otherness” / ethnic looks as a brand and interpreting the concept “multiculturalism” quite loosely. Quoting Australian Fashion Council Chair Karen Webster,
The Agementioned in an article titled
Faces of Change, “Australia is so much more multicultural. There’s no one look anymore.”
In other words, according to the media and the fashion world, looks define the basis of multiculturalism and ethnic looks such as Gomes’ are presented as an emerging entity in the fashion world.
In truth, multiculturalism is not just about having people of different races standing side-by-side. Multiculturalism is fostered when we interact with people of different races and appreciate different cultures, people and cultures that have been around for centuries.....
and literally every one of the darker females look better than the so-called gorgeous ones
