Old article, but spot on. And still very relevant:
http://www.nieman.harvard.edu/repor...s-a-Rebel-Michael-Jordan-Is-a-Brand-Name.aspx
Despite his ever-growing wealth and influence, Jordan has never shown much interest in shaping the world that lies at his feet. He carefully dodged any political issue that might have jeopardized his family-friendly image. When asked in 1992 about the Rodney King riots in Los Angeles, for instance, Jordan lamely replied: “I need to know more about it.” He refused to take a side in the tight 1990 North Carolina Senate race in which Jesse Helms, despised by many blacks, was challenged by a black man, Harvey Gantt. Approached by Gantt’s campaign, Jordan declined to get involved, reportedly offering this explanation: “Republicans buy sneakers, too.”
That statement is quintessential Jordan. Jordan has remained devoutly apolitical. He has never used his platform to pursue social or political change; indeed, he’s gone out of his way to play it safe. This is, of course, precisely how the corporations he endorses want it. Politics and successful marketing don’t mix. (Jordan has recently been quietly supporting Democratic presidential candidate Bill Bradley, but that appears to be a favor to Jordan’s former coach and Bradley pal Phil Jackson.)
In 1993, NBA forward Olden Polynice staged a hunger strike to protest U.S. policy toward his native Haiti. Though they were second-tier players, both Hodges and Polynice drew national media coverage nevertheless. Imagine what Michael Jordan could do with a single television ad or press conference! As Jesse Jackson told The Washington Post in 1996: “If [sports stars] can sell these wares with the power of their personas, they also can sell civic responsibility with the power of their personas.”
So perhaps in worshipping Michael Jordan we are celebrating nothing less than capitalism itself. The winner takes all, and we cheer wildly. Perhaps society will never idolize underpaid idealists and clumsy altruists the way it elevates sports titans like Michael Jordan. But whatever happened to the old maxim that winning isn’t everything?