Nah, bro. When companies get overly familiar with their social media followers it makes them look desperate. Apple has been the target of memes for years, with the notch, then the lightning dongles, then the triple camera bump, etc... but they never, ever engage memes on Twitter because a company that’s at the top of the industry is supposed to set the trends and let everyone else catch up. Samsung, Xbox, etc don’t have the cache to just make whatever they want and weather the backlash. That’s why guys like Phil have to pretend to find Craig memes hilarious. They need to stop trying to garner goodwill on Twitter.