Sinclair's stations have been known for featuring news content and programming that promote
conservative political positions, and have been involved in various controversies surrounding politically motivated programming decisions,
[136][137] such as news coverage and specials during the lead-ups to elections that were in support of the
Republican Party.
[138][139][136] A 2019 study by
Emory University political scientists Gregory J. Martin and Josh McCrain in the
American Political Science Review found that "stations bought by Sinclair reduce coverage of local politics, increase national coverage and move the ideological tone of coverage in a conservative direction relative to other stations operating in the same market."
[4][5] A 2021 study found that viewers in areas with a Sinclair TV station had lower approval of President Barack Obama and were less likely to vote for Democratic presidential nominees.
[140]
The
Washington Post noted that
WJLA-TV's news content began to exhibit a conservative slant following Sinclair's acquisition of the station (including having also established a partnership with the conservative
Washington Times newspaper), while the company also produces pieces from a Washington bureau that similarly exhibit a conservative viewpoint.
[137] Sinclair executive David Smith met with
Donald Trump during the 2016 election year, in which he told the future president, "We are here to deliver your message."
[141] It was part of a pitch to have reporters embedded in the Trump campaign.
In 2004, Sinclair's political slant was scrutinized by critics when it was publicized that nearly all of Sinclair's recent campaign contributions were to the
Republican Party. In particular, the
Center for Public Integrity showed concern that the Republican slant of Sinclair's news programming, along with Mark Hyman's past history of government lobbying (such as for the FCC to loosen rules regarding
concentration of media ownership—a factor that has assisted in the company's growth),
[142] made its stations provide "anything but fair and balanced news programming." Hyman disputed these allegations by stating that its newscasts were "pretty balanced" and that "the reason why some on the left have characterized us as conservative is that we run stories that others in the media spike."
[128][136]
In 2017, all Sinclair news-producing stations began inserting a waving
American flag into the right corner of its
lower third news graphics. With the American flag having been seen in recent years as a symbol of conservatism, this was seen by some as a reinforcement of the political slant of Sinclair.
[143]
At times, Sinclair has disciplined hosts who have stepped over the line regarding propriety; for example, its host Jamie Allman, from station KDNL in
St. Louis, resigned and his show was canceled after he said of Parkland student-turned-activist
David Hogg that he was "getting ready to ram a hot poker up David Hogg's ass."
[144]
Sinclair has faced scrutiny from some media critics, as well as some of its station employees, for the
conservative slant of their stations' news reporting and other programming decisions, and how the company's rapid growth has aided the airing of content that supports these views.
[145][137][146] Sinclair has also faced criticism over business practices that circumvent
concentration of media ownership regulations, particularly the use of
local marketing agreements, accusations that the company had been currying favor with the
Trump administration in order to loosen these rules
[147] and about its management lacking diversity and being totally controlled by a single family.
[148] Critics including former
CBS Evening News anchor
Dan Rather have described Sinclair's practices as being "an assault on our democracy" by disseminating what they perceive to be
Orwellian-like propaganda to its local stations.
[149][150][151]