Fools act like that they got these dudes bank statements in front of them.
I know for a fact Chuck far from broke lol. Even Harder Than You Think was like the paralympics songs lmao, they must be eating off that along with a lot of other shyt.
Use in media[edit]
The song was featured in
Eric Koston's segment in the 2007 skateboarding video "
Fully Flared". The song and its beat were used by
ESPN for the
2011 Big East Men's Basketball Tournament. The song is also featured on the soundtrack of the video game
Skate 2. The song was later featured heavily in a Fall K-Mart ad as of September 2011. It is also one of the lead songs in the commercials for
ESPN's broadcasting of the
Winter X Games. The song featured prominently towards the end of the BBC Four 2011 documentary "Public Enemy: Prophets Of Rage" which was screened as the fourth episode of the channel's "Black Music Legends Of The 1980s" series. It also appeared in the trailer for the 2012 film
Something from Nothing: The Art of Rap and was also the only track to feature on
its soundtrack album which did not appear in the actual film. The song is also featured at the opening of the 2012 film
End of Watch.
The song featured in the New Year's Day 2013 celebrations in London.
The song features in the opening sequence of the danish TV show
Monte Carlo elsker USA (Monte Carlo loves USA) (2014).
The song has appeared on
MLB Network in promos through the course of the 2014 pre- and regular MLB season.
2012 Summer Paralympics[edit]
In the
United Kingdom, it was used as the soundtrack in both the 90 second long trailer for,
[5][6] and as the theme tune to
Channel 4's coverage of the
2012 Summer Paralympics.
[7] The song subsequently experienced a surge in sales, peaking at number 4 - becoming Public Enemy's first Top 10 single in the UK and their highest-charting single ever in the nation. A review for
The Independent said of its re-release in the UK: "Following its prominent use in Channel 4's Paralympics coverage, great lost 2007 single 'Harder Than You Think' had a sales surge that carried it into the UK Top Five, giving the band their biggest hit to date. It'd be a thrilling piece of work in any era, Chuck delivering a typically apocalyptic call to arms over a backing track which uses a horn sample from Shirley Bassey's 'Jezahel', but to hear it blasting from the radio in the second decade of this century is beyond beautiful."
[8] The song also serves as the theme tune to the British TV show
The Last Leg, which was originally a show that ran alongside the 2012 Paralympics, but later spun off as an independent show.
The song was also used as the theme tune to
Channel 4's coverage of the
2014 Winter Paralympics in
Sochi, Russia.