They keep using that wack ass excuse of "endless shrimp" being the demise of Red Lobster instead of keeping it real about what really happened and how it's been doing other companies out here as well
The reason red lobster and lots of other casual dinings spots go under is because, they haven't done a good job marketing what kind of audience its for.
Used to be the place you take a date to dinner, but they've done nothing to push back against the notion that they are cheap and brehs would be corny to take a woman there. Ladies want upscale now.
So outside of that what do you have, corporate people taking their lunch break, and family outings. Problem is families don't take the kids out every day, not even every week. Its a more of special occasion thing.
So you basically living off the executives who might stop by during lunch. But they would just as soon hit up chipotle or some shyt too. Now you competing with fast food chains, but they are faster and cheaper options for a 1 hour lunch.
The needed to pivot towards upscale diners, exclusivty. Instead offering endless whatever, 2 for however. Bring in more expensive food options,
Make it a date night destination again. People want to be able to earn clout by showing off where they ate at.