He's doing nothing different than any and every chef out there, but for some reason clowns wanna blow the breh spot up, like they don't splurge on shyt that cost between $300-$500 that they really don't need.
If you have a chance to milk a mfer for some bread, anybody with business savvy would do the same thing, but that's what the twitter/Tik-Tok generation doesn't get.