It's usually after people becoming household names that they can actually have a relatively successful career as an Indie Artist.
E.g. If Taylor Swift went without a label she'd still eat heavy. Labels will often get artist to extend their contracts as they peak.
Also, the economics of scale you get with these labels can't be denied. Access to producers, distribution channels, clearing samples, recording, promotions etc. These labels have been playing the game for a long time and have the music operations down to a science. As an indie artist, you have to take on all of the aforementioned tasks by yourself and out of pocket. Labels help subsidize that cost to the artist.
However, with the internet, I'm sure some of these artists could start their own labels/distro channels. Kinda like how Disney pulled all their content from Netflix and created their own streaming service. I'm sure someone like drake could create his avenue with the pull he has.
dap/rep for an actual thoughtful post
The idea of the “independent artist” gets revered on here sometimes to the point of parody...so I can only imagine it comes off like I’m an apologist for the labels...which isn’t the case at all, just trying to paint a more realistic less idealistic view of the business ... the majority of independent acts are either
1. former major label artists leveraging the brand they’ve built over the years
2. on a indie label that’s doing the same exact thing as the majors but on a smaller scale
3. has some other form of funding and backing that essentially acts as a label by proxy (think of Chance The Rapper being repped by CAA or Tech N9ne whose partner Travis was the money and business know-how that funded and structured Strange Music and now owns half of it)
4. Truly on some independent “did it on my own” shyt...but just long enough to negotiate from a position of strength so that they can get a more favorable split from the majors (think Master P, Baby and Slim, more recently Nipsey Hussle,etc)
That fourth option is probably closer to the ideal people have in mind when they talk like every random rapper off the street should say fukk the labels, go indy...but unrealistic to expect every artist to have the entrepreneurial spirit, money and know how to pull that off...it’s walking into McDonald’s and asking every worker why they didn’t just open their own burger joint...or asking a coli poster why instead of just using their certs to get a gig clocking 6 figures, they didn’t just make their own tech company and become a multi millionaire
Take somebody like Cardi B...who in two years has gone from a stripper hoe and instagram personality to performing at the Super Bowl...and made millions...could she have done that independent? I’m gonna say no