That's the thing. It feels like they're coasting on the Marvel brand and the fact that people will see it as laying the groundwork for Endgame rather than selling me this movie in particular.I'm not excited... but its a tie in straight into avengers 4 so I'll watch it at a matinee'...
Even Ant-Man and the Wasp, for as blah as that was, sold its scale gags and comedy. Black Panther had Wakanda. Thor Ragnarok sold us on the comedy and 80s synth vibe. This one feels like it's lacking a real identity. The most they've got so far is "This one stars a girl." Which I support, but give me a little something more.