Everybody keeps trying to put it on Jay hating Wayne but has anybody else thought that maybe the higher-ups above Jay wanted Kendrick
I'm sure Jay isn't the only one behind the scenes making these Superbowl Halftime decisions.
The truth is that Lil Wayne just isn't as marketable as he was back in that '2008-2013/14” timeline. It's not just about who has the most hits, etc, but rather, they want somebody they know is going to increase the ratings and viewership; Lil Wayne doesn't move the needle anymore, regardless of whether the event is in NOLA, you gotta factor in the demographics of those attending.
Black people don't make up the majority of the NFL fanbase, let alone ticket admission; Gen Z and younger Millennials would very likely rather see Kendrick perform over Wayne.
People bring up Dr. Dre, Snoop, etc but those two will always move the needle because of their personalities and the nostalgia related to their music/personas, Lil Wayne isn't as likable as people make him out to be, and while he may be a “legend” in his own right even that's debatable on the grand scheme.