FACTS!
That's exactly what we need to get back to. Like when Cube dropped
Death Certificate and said, "They want to make money off our sh*t, but scared to come to the shows". They were even scared of the
peaceful righteous groups like Jungle Brothers and PRT. X-Clan had them scared like a MF! We need to go back to that sh*t and reclaim the rules and standards for our own sh*t. They're way too comfortable now.
I feel like it's too late to put the toothpaste back in the tube. Hip hop used to be something certain people didn't understand, or want to understand. It wasn't just white people that were scared of it, it was also older black people and they thought it was a fad like tropical house or nu-metal. James Mtume got called out by Stetsasonic for what he said on the radio about sampling. Don Cornelius never hid the fact that he didn't like hip hop and only had rappers on Soul Train to score points with the youth. Even Michael Jackson didn't take hip hop seriously at first, and didn't understand why Quincy Jones wanted him to work with rappers on Bad. Fortunately, he came around (Dangerous and every album afterwards), but a lot of people thought like that back then.
Hip hop used to be radical because it was new. It was about innovation, artistic integrity, telling you what it was like on this side. The more money it made, the more political it became, the more labels got bought out and merged with the big corporations, the more it was going to lose its teeth. Rappers used to be very conscious of their image and were afraid to be looked at as selling out. Certain artists weren't even taken seriously because they had Grammys and heavy rotation on MTV. Now, you have rappers in the Rock and Roll Hall of Fame. The downside to hip hop being legitimized and accepted by certain people is that it can't be as raw and unusual as it used to be. You can't take something weird, give it a suit and tie, and expect it to still be weird. It doesn't work.
You remember the scene in Roots where Kunta Kinte says he's going to swim to the riverbank for freedom, and when all the Africans are taken outside, Kunta sees there's no riverbank and says that the Earth is gone? That's where hip hop has been for decades now. There's no riverbank to escape to because it's not around. Hip hop is a part of American culture now. When that happens, the idea of guys getting killed at concerts, or major rappers doing endorsements isn't something that's big time news anymore. It's just normal.