[Business Insider] Microsoft is building an ad program that will let brands advertise in Xbox

[Gizmo_Duck]

The future of gaming everyone

Microsoft is building an ad program that will let brands advertise in Xbox games

Microsoft wants to let advertisers place ads inside free-to-play Xbox games, and it is currently identifying adtech companies who can create the in-game inventory and work with ad agencies to place the ads, said two people who are involved in the talks.

This new program will boost Xbox's limited ad inventory by adding more games that brands can advertise in and by allowing more developers to sell ad space.

Those sources said those ads would show up as, for instance, digitally rendered billboards in a car racing game. Insider was unable to learn if Xbox will also offer other types of in-game ad units, like avatar skins or video ads that play in gaming lobbies. Insider was also unable to determine if Microsoft has pitched the Xbox offering to advertisers yet.

Insider's sources expect this capability to be live by the third quarter.

Microsoft did not confirm these plans. A spokesperson said,"We are always looking for ways to improve the experience for players and developers but we don't have anything further to share."

The xbox stans on here trying to ignore it, unfortunately. I guess this is what they mean when they say microsoft is competing with google and amazon, not playstation and nintendo

Spoiler: Ad leak in halo

 

[MeachTheMonster]

Sony Stans

 

[Rozay Oro]

 

[Gizmo_Duck]

 

[humminbird]

this is really for gamepass i bet
it'll be like buying hulu with ads

 

[Gizmo_Duck]

this is really for gamepass i bet
it'll be like buying hulu with ads

Yeah, thats how i see them scaling it. Pay for gamepass premium to get gaming without ads

 

[Artificial Intelligence]

.......................

 

[daze23]

nothing new about billboard ads in racing games. I think EA Skate had that shyt too

 

[Umoja]

My greater concern is how this will shape games going forward.

In an of itself, I don't care if companies choose to pay money to advertise their product so long as it fits into the immersion of the game e.g. ads on a billboard.

Sadly it won't stop there. My expectation is that the more companies see it is a means of making money is the more they'll push for games to be designed in a way that allows for product placement.

 

[iceberg_is_on_fire]

We have had ads in games for years. Burnout Paradise had ads. Hell, there are mods to put real ads on Gta5. It won't work for every game but as long as they aren't intrusive, I'm fine with it.

 

[Gizmo_Duck]

We have had ads in games for years. Burnout Paradise had ads. Hell, there are mods to put real ads on Gta5. It won't work for every game but as long as they aren't intrusive, I'm fine with it.

 

[Rekkapryde]

They trying to make it like mobile gaming.

That shyt sucks on phones…can’t stand that shyt

 

[Gizmo_Duck]

They trying to make it like mobile gaming.

That shyt sucks on phones…can’t stand that shyt

I remember downloading Angry Birds a couple years back just cause i was feeling nostalgic, i use to play the shyt out that game when it was hot. They filled that game up with so many ads and timers it wasn’t even worth keeping installed.

I haven’t downloaded a mobile game since. Just not worth it anymore. Slowly but surely console games will become more and more like mobile games, they make too much money to ignore implementing it into console gaming.

Subscriptions, MTX, F2P, now Ads….its getting spooky

 

[iceberg_is_on_fire]

Everything is a slippery slope to some degree. We monetize water, a resource that covers 75% of this planet. Gamers, by far and large, will repudiate games that go too far. What is too far? I don't know but if we see Home Depot or Amazon ads on Call of Duty or Starfield characters, then we have jumped the shark. I don't think we'll get there.

 

[Rekkapryde]

Everything is a slippery slope to some degree. We monetize water, a resource that covers 75% of this planet. Gamers, by far and large, will repudiate games that go too far. What is too far? I don't know but if we see Home Depot or Amazon ads on Call of Duty or Starfield characters, then we have jumped the shark. I don't think we'll get there.

Feel ya but the water analogy always annoyed me.

Cleaning the water cost money