I was going to pander a bit and throw Savage in here, but then I remembered: Scott Hall had the coolest gear themes and gear styles ever in WCW.
Bloody vest with the bloody trunks and boots. Simple, but the swag wasn't fair. Heel with the toothpick, greasy guido curl, permanent 5 o'clock shadow.....
....and he'd occasionally come out rocking whatever shirt they were trying to sell, but he cut it up poncho-style like he might go hoop and shyt after the match.
Taking surveys before disrespecting the ref and beating up some jobber...