1) The only
Burberry I've put my nose on has been
London. For whatever reason, a lot of designer brands don't get a lot of love. I'm pretty sure you can grab most of the Burberry stuff at Marshall's and the like.
2) Problems with department stores and places at the mall (Sephora, Ulta)
- They make you
spritz on a piece of paper - and it will smell different on your warm skin. (heat of your body + what you regularly smell like)
-
You can't know what it's gonna smell like - Even if you do spray it on skin, they want you to buy in 5 minutes.
The way cologne works - the most volatile chemicals stay for about 5 minutes, the next set for another 15 minutes, but the real scent is the thing that stays on for 4-24 hours. So if the best part of the fragrance is the opening, you'll spend your hard owned money on something you don't really like. If the worst part is the opening, you'll miss out on something good.
So if you shopping, get you a spritz of something, do your shopping and walk around with it. If you're feeling it, after an hour or so, that's when I would make the buying decision.
- Most fragrances have a
ton of mark up, but it never goes on sale at the store. The department stores sell their unused stock on the business-to-business market. Brand new dead stock gets bought up by resellers. That's where I buy my full bottles.
-
Salespeople, especially women, sell cologne. They really sell it. You walking out feeling like Scrooge McDuck, and looking like Daffy Duck instead.
3) Old Cologne - there's so much debate, but leaning on my technical training - used to be a whiz with the gas chromotagraph - a cologne is a mixture of volatile chemicals. Depending on light, heat, usage, humidity, exposure to oxygen, etc - the cologne changes over time. It either evaporates, or it reacts with oxygen/water vapor/the air.
Companies know this. Most colognes get mixed up and sit in barrels for a while to "mature". If you ever get some body oils or clone fragrances, they typically smell better after a month.
If you have a well sealed bottle (which is 99% of the time), after years and years and years, you will lose some of the "top notes" aka the most volatile of the aroma chemicals. The changes are subtle, but some people have really sensitive noses.
What really kills most cologne is it being stored in the bathroom on your counter - heat of the shower, humidity. I used to leave my joints on the windowsill back in the Drakkar days. Same issue.
The other thing that folks notice - department store testers sometimes smell better - because they're getting used, but also they might be a different
batch than what's in the bottle.
The "hedione" that they used in this batch, might be slightly different than the "hedione" in the new batch. Same with ambroxan, iso-e super etc. And sometimes they have to tweak formulas, because somethings stop being available.
Long story short on this - keep the cologne away from the window and bathroom. I got my fall/winter joints out, but I keep them out of the heat and light. My Spring/Summer freshies are in a drawer some place.
4) Cologne that gets the most females -
Eau De Confidence.
In terms of strategy - something like a nice beard - makes you attractive. (it changes the geometry of the face, shows off healthy genes etc)
Cologne is more like an accessory "after the fact". She's feeling you off rip and your cologne is something she feels safe on commenting on without saying she's trying hook up. So she's already attracted, now she needs a way to get your attention.
A chick that's feeling you, will comment on a nice
pink dress shirt. You've given her something to talk about, if she is so inclined.
To answer the question though
I'd say for me and my style
Tobacco Vanille in recent years. Back in the day, it was
Acqua Di Gio, Issey Miyake, and
Gucci Pour Homme II
If you just want
mass appeal, stick to the best sellers.
Dior Sauvage (2015) or
MFK's Baccarat Rouge 540 (2015). (If you want to cheap out, Ariana Grande's Cloud (2018) smells like BR 540)
These
been out, and they still get a lot of attention.
There's a lot of stuff, cologne cats love the hell out of - and nobody outside of the community cares.
Aventus is a great example. But even more than Aventus, Club De Nuit Intense Man - which is a cheap clone of Aventus. There's more love for the clone than the OG - neither of which are really popular with females.
Do this long enough, and you're buying stuff that smells good TO YOU, and really to no one else.