But if they bring him back a full fledged heel it would work, PR can just say they're playing up his public response into a storyline
all the ingredients are there
They're not going to exploit an embarrassing PR disaster for their (former) face of the company just for a heel turn.
Instantly rewarding someone days after finishing a Wellness Policy suspension would make a mockery of the whole Wellness Policy system that they spent so many years trying to legitimize.