Breakdown of how radio works

[smARTmouf]

whats wrong with the fans?

Most fans are your average fan.

Your average fan is cheap, and put more energy into negativity or bashing an artist than supporting the artist they want to hear.

I can go on and on. Just as people, fans have a lot of power to dictate what's popping and what's not, but they are typically too dense to care enough to band together and do something about it.

 

[CrimsonTider]

Most fans are your average fan.

Your average fan is cheap, and put more energy into negativity or bashing an artist than supporting the artist they want to hear.

I can go on and on. Just as people, fans have a lot of power to dictate what's popping and what's not, but they are typically too dense to care enough to band together and do something about it.

thats only on here where people are negative

most fans listen to what they like and ignore what they don't like

 

[Silkk]

Mya sent me a DM about radio politics, shyt is wild

 

[NotaPAWG]

On Mackelmore

http://www.reddit.com/r/hiphopheads...boy_q_is_getting_a_lot_of_play_in_the/ci1iqlh


We get to the venue, there is a line wrapped around the block 3 times with people waiting to get in before soundcheck even starts. I thought we were doing a small club date with him, it ended up being a 3k person room, which absolutely blew my mind. Some guy I had never heard of could sell out 3k people and have them lined up 6 hours before the show? It made no sense. I talked to Mack and then it began to make all the sense in the world.

He explained to me that in the Northwest, he was IT, there was nobody bigger and nobody doing it like him. As soon as he left the region, he couldn't even fill a room of 200 people. So he just started touring Portland, Tacoma, Seattle, etc regularly and would try to throw in a date outside the area here or there and hopefully it went well. In the Northwest, even at that time, he was getting 15k-20k a show. A show he did in NYC around the same time he 750 dollars for. Do you realize how crazy that is? We talked for a while, and though he was a nice kid, I had no doubt in my mind he would only be a regional artist, because he had the regional artist mentality when it came to promotional avenues.

Fast forward to about 2 years ago. Gee Roberson (if you don't know who he is, look him up) heard about Mack, sought him and Ryan out, and began puppet mastering his situation. Gee, being one of the 5 most powerful management types in rap music, opens doors that other people can't. He has resources and money that other people don't. Gee & Co. set Mack up with Warner's radio department, they pay them an absurd amount of money (what I had heard at the time was anywhere between 600k-750k) to work a song called "Thrift Shop" that nobody cared about or had heard of..... The rest is now history, and that is how a "xyz indie band" got to number 1 on billboard for however many weeks in a row Mack and Ryan were number 1.

What did Gee get out of this?

• permalink
• parent

[–]dmt13 7 points 23 hours ago

From what I understand a 20% stake in Macklemore for the entirety of his career along with up to 5 points on his album/single sales

--

 

[L&HH]

Mya sent me a DM about radio politics, shyt is wild

?

 

[Detroit Wave]

listening to the radio in 2014 is an L

 

[Silkk]

?

I told her she need to fire her manger and let me manage her. She said

"Radio charges 150k to play one song. Nationwide. Then its about 1.3 million more to roll out just 1 single properly. Ooh if u only knew. Lol
Get that new sweet xvi and with love projects on itunes. Radio wont play it without payola."

 

[L&HH]

I told her she need to fire her manger and let me manage her. She said

"Radio charges 150k to play one song. Nationwide. Then its about 1.3 million more to roll out just 1 single properly. Ooh if u only knew. Lol
Get that new sweet xvi and with love projects on itunes. Radio wont play it without payola."

did you tweet this to her in jest?

 

[L&HH]

http://www.reddit.com/r/hiphopheads...boy_q_is_getting_a_lot_of_play_in_the/ci1iqlh


We get to the venue, there is a line wrapped around the block 3 times with people waiting to get in before soundcheck even starts. I thought we were doing a small club date with him, it ended up being a 3k person room, which absolutely blew my mind. Some guy I had never heard of could sell out 3k people and have them lined up 6 hours before the show? It made no sense. I talked to Mack and then it began to make all the sense in the world.

He explained to me that in the Northwest, he was IT, there was nobody bigger and nobody doing it like him. As soon as he left the region, he couldn't even fill a room of 200 people. So he just started touring Portland, Tacoma, Seattle, etc regularly and would try to throw in a date outside the area here or there and hopefully it went well. In the Northwest, even at that time, he was getting 15k-20k a show. A show he did in NYC around the same time he 750 dollars for. Do you realize how crazy that is? We talked for a while, and though he was a nice kid, I had no doubt in my mind he would only be a regional artist, because he had the regional artist mentality when it came to promotional avenues.

Fast forward to about 2 years ago. Gee Roberson (if you don't know who he is, look him up) heard about Mack, sought him and Ryan out, and began puppet mastering his situation. Gee, being one of the 5 most powerful management types in rap music, opens doors that other people can't. He has resources and money that other people don't. Gee & Co. set Mack up with Warner's radio department, they pay them an absurd amount of money (what I had heard at the time was anywhere between 600k-750k) to work a song called "Thrift Shop" that nobody cared about or had heard of..... The rest is now history, and that is how a "xyz indie band" got to number 1 on billboard for however many weeks in a row Mack and Ryan were number 1.

What did Gee get out of this?

• permalink
• parent

[–]dmt13 7 points 23 hours ago

From what I understand a 20% stake in Macklemore for the entirety of his career along with up to 5 points on his album/single sales

--

That 700k looking like a great investment.

 

[Taadow]

What I got from this is, I need to start a radio station.

 

[Taadow]

I think they'll just end up becoming like the old DJs because money. "Meet the new boss, same as the old boss."

Oh - I know...I was being sarcastic because of @Napoleon 's thread where he thinks
old DJs are the problem as to why NYC rap fell off...

 

[Silkk]

did you tweet this to her in jest?

I said something like it makes no sense why mya isn't on billboard now a days

 

[☑︎#VoteDemocrat]

Oh - I know...I was being sarcastic because of @Napoleon 's thread where he thinks
old DJs are the problem as to why NYC rap fell off...

THE problem? no

A problem? Yes.

 

[☑︎#VoteDemocrat]

On Mackelmore

http://www.reddit.com/r/hiphopheads...boy_q_is_getting_a_lot_of_play_in_the/ci1iqlh


We get to the venue, there is a line wrapped around the block 3 times with people waiting to get in before soundcheck even starts. I thought we were doing a small club date with him, it ended up being a 3k person room, which absolutely blew my mind. Some guy I had never heard of could sell out 3k people and have them lined up 6 hours before the show? It made no sense. I talked to Mack and then it began to make all the sense in the world.

He explained to me that in the Northwest, he was IT, there was nobody bigger and nobody doing it like him. As soon as he left the region, he couldn't even fill a room of 200 people. So he just started touring Portland, Tacoma, Seattle, etc regularly and would try to throw in a date outside the area here or there and hopefully it went well. In the Northwest, even at that time, he was getting 15k-20k a show. A show he did in NYC around the same time he 750 dollars for. Do you realize how crazy that is? We talked for a while, and though he was a nice kid, I had no doubt in my mind he would only be a regional artist, because he had the regional artist mentality when it came to promotional avenues.

Fast forward to about 2 years ago. Gee Roberson (if you don't know who he is, look him up) heard about Mack, sought him and Ryan out, and began puppet mastering his situation. Gee, being one of the 5 most powerful management types in rap music, opens doors that other people can't. He has resources and money that other people don't. Gee & Co. set Mack up with Warner's radio department, they pay them an absurd amount of money (what I had heard at the time was anywhere between 600k-750k) to work a song called "Thrift Shop" that nobody cared about or had heard of..... The rest is now history, and that is how a "xyz indie band" got to number 1 on billboard for however many weeks in a row Mack and Ryan were number 1.

What did Gee get out of this?

• permalink
• parent

[–]dmt13 7 points 23 hours ago

From what I understand a 20% stake in Macklemore for the entirety of his career along with up to 5 points on his album/single sales

--

how is this NOT payola?

I don't understand.

 

[L&HH]

how is this NOT payola?

I don't understand.

There was another post in a related thread that I'll try to find that talks about how they cover the tracks a little. Instead of outright giving them money, they'll get a club or something to book them for an appearance and overpay them.

For example I made a joke in the thread about that HOT 97 Migos interview. Ebro mentioned how a strip club had hired them to appear [17min]. Im not saying this was payola but idk why a club would have Ebro hosting, I guess he's somewhat of a celebrity now that he "all in the videos"