Hitman's Shades
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Deny it all you want, but the 18-49 demo is all the advertisers care about. It's not hard to find other people/websites dedicated to the TV/advertising industry who say the same thing about the 18-49 demo
THE SKED: Inside the 18-49 Demographic | Showbuzz Daily
showbuzzdaily.com
Hey, older TV fans: networks just might start caring about you again!
And it’s (mostly) thanks to Netflix.www.vox.com
Money demo numbers game.
The 18-49 demographic is one of the most important in television, and from an advertising standpoint a better indicator of a sport's health -- and worthwww.sportsmediawatch.com
Largest TV Audiences For Product Placement Targeting Adults 18-49
To help your brand figure out where to concentrate time and money, Hollywood Branded has prepared a list of the largest TV audiences for Product Placement.blog.hollywoodbranded.com
CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top
Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can believably make the claim of being No.www.adweek.com
But the question really is should that be all a wrestling company cares about? Hear me out.
If I'm running a company, I want the demo AND the total viewers. Why? I want a high demo because the demo is important to advertisers, keeping my TV slot, and showing consistent younger fans coming in. However, I also want a high total number of viewers because more viewers, regardless of age = more opportunities to monetize to other revenue streams i.e merch, live events, fan events, etc. Those things don't care about age ranges, as money is money. If I have 12 year olds watching, that is not in the demo but it does allow me to send someone to the Kids' Awards, helps in toy lines, etc (see John Cena years ago). We as fans get hung up on the ratings but I never hear Meltzer, Brandon Thurston or any of them give a total view of how those things affect other streams of revenue outside of advertising dollars.
