Cattle Mutilation
Superstar
Thought this was a pretty good episode, provides a lot of information behind the economics of wrestling, mostly regarding all the media and TV ratings stuff. Interview not exclusive to covering AEW as it also covers WWE.
Brandon Thurston of Wrestlenomics on Talk is Jericho
- Thread starter Cattle Mutilation
- Start date
Cattle Mutilation
Superstar
Some interesting points after about 25 minutes...
AEW's TV deal in the UK is actually bigger and gets better ratings than WWE because it's on the top channel in the UK while WWE isn't on that channel. Never would have guessed that.
The networks don't give a shyt about total viewership. 18-49 demo rating is the only thing they care about because the advertisers generally only care about the demo. 50+ aren't susceptible to advertising as much because they are set in their ways, basically, so those viewers don't really bring much value to advertisers.
1/4 of WWE's TV viewers watch it on DVR and not live.
A 2004 episode of Raw had a median age of 34. Today it is 54. So essentially the same people who were watching in 2004 are the same people watching today.
AEW's TV deal in the UK is actually bigger and gets better ratings than WWE because it's on the top channel in the UK while WWE isn't on that channel. Never would have guessed that.
The networks don't give a shyt about total viewership. 18-49 demo rating is the only thing they care about because the advertisers generally only care about the demo. 50+ aren't susceptible to advertising as much because they are set in their ways, basically, so those viewers don't really bring much value to advertisers.
1/4 of WWE's TV viewers watch it on DVR and not live.
A 2004 episode of Raw had a median age of 34. Today it is 54. So essentially the same people who were watching in 2004 are the same people watching today.
Cattle Mutilation
Superstar
20% of Dynamite viewers watch it on DVR, 30% of Rampage viewers watch it on DVR
The median NXT viewer is 60. Old ass motherfukkers
He thinks Rampage would be a really good fit for a streamer to expand its reach because it gets preempted a lot due to its TV time slot.
While the value in cable is dwindling, it's still considerably more profitable than streaming.
Credits the Peacock deal for the increasing popularity of WWE due to the much greater and more accessible access to the PLEs.
Says he hears AEW is working on possibly doing a FAST channel - Free Ad Supported TV - like Tubi and Pluto. Had not heard about this.
The median NXT viewer is 60. Old ass motherfukkers
He thinks Rampage would be a really good fit for a streamer to expand its reach because it gets preempted a lot due to its TV time slot.
While the value in cable is dwindling, it's still considerably more profitable than streaming.
Credits the Peacock deal for the increasing popularity of WWE due to the much greater and more accessible access to the PLEs.
Says he hears AEW is working on possibly doing a FAST channel - Free Ad Supported TV - like Tubi and Pluto. Had not heard about this.
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Cattle Mutilation
Superstar
Ads chase off about 20% of an audience.
YouTube highlight clip views are more telling than quarter hours as far as what is likely generating TV viewers due to being able to analyze viewership segment by segment and without commercials.
The next AEW TV deal should valued at $220 million. It's currently $44 million. Says even just a 2x increase would be a pretty significant deal for AEW for their long term viability.
WWE should be getting a 1.5x increase in their next TV deal.
YouTube highlight clip views are more telling than quarter hours as far as what is likely generating TV viewers due to being able to analyze viewership segment by segment and without commercials.
The next AEW TV deal should valued at $220 million. It's currently $44 million. Says even just a 2x increase would be a pretty significant deal for AEW for their long term viability.
WWE should be getting a 1.5x increase in their next TV deal.
Rell84shots
Veteran
Delete this thread creh, and I highly doubt that the next AEW deal is going to be $220 a year. Also Rampage does not get preempted a lot, it's only for certain things like the NBA playoffs. He's also still trying to push the whole AEW = young/WWE = old narrative wen you can clearly see just how young the WWE crowd is. I've seen this guy's Twitter account, and it's all based on trying to make every AEW rating look like a big W. If he truly believed networks didn't care about viewership, then he wouldn't hype them up when they get over a million viewers.
. Also Rampage does not get preempted a lot, it's only for certain things like the NBA playoffs. He's also still trying to push the whole AEW = young/WWE = old narrative wen you can clearly see just how young the WWE crowd is. I've seen this guy's Twitter account, and it's all based on trying to make every AEW rating look like a big W. If he truly believed networks didn't care about viewership, then he wouldn't hype them up when they get over a million viewers.
Riley Escobar
GOAT
Yeah, this is simply bullshyt. Dynamite is shown at 11:30pm on a Friday night on ITV4, which is a minor subsidiary channel of ITV, which is a non-public broadcaster channel in the UK. If on-demand counts then it probably gets more views than WWE, because WWE is on a premium pay channel, but there is absolutely no chance in hell that the TV deal is better.
This dude seems like an AEW cheerleader if he’s putting out information that’s disingenuous at best and outright lies at worst.
Redguard
Hoonding
So basically the wrestling audience isn't growing. That's not good for the industry.
Rell84shots
Veteran
The ratings/viewership part is where you can see him being a liar. AEW is not having themed episodes every other week and teasing surprises in hopes to gain demos, and Retribution was a direct result of the USA network wanting the WWE to do something to get the numbers up. You can also see literally every other network tout their viewership numbers, just look at how FOX plasters the ratings for their NFL games.
Finn Baller
Superstar
That loser is best friends with Chris Harrington (AEW executive) and trained little Daniel Garcia. He’s a failed Indy wrestler who now pretends to be a media expert who twists himself into pretzels to spin everything positive for AEW. Might as well post highlights of the Donald Trump Jr episode of Jericho’s podcast while you’re at it, same level of credibility
Cattle Mutilation
Superstar
Deny it all you want, but the 18-49 demo is all the advertisers care about. It's not hard to find other people/websites dedicated to the TV/advertising industry who say the same thing about the 18-49 demo
showbuzzdaily.com
www.vox.com
www.sportsmediawatch.com
blog.hollywoodbranded.com
www.adweek.com
THE SKED: Inside the 18-49 Demographic | Showbuzz Daily
Hey, older TV fans: networks just might start caring about you again!
And it’s (mostly) thanks to Netflix.
www.vox.com
Money demo numbers game.
The 18-49 demographic is one of the most important in television, and from an advertising standpoint a better indicator of a sport's health -- and worth
www.sportsmediawatch.com
Largest TV Audiences For Product Placement Targeting Adults 18-49
To help your brand figure out where to concentrate time and money, Hollywood Branded has prepared a list of the largest TV audiences for Product Placement.
blog.hollywoodbranded.com
CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top
Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can believably make the claim of being No.
www.adweek.com
Cattle Mutilation
Superstar
He said it should be valued at $220 million. Should doesn't equal will.Delete this thread creh, and I highly doubt that the next AEW deal is going to be $220 a year
Reality Check
Keepin' it 100
Delete this thread creh, and I highly doubt that the next AEW deal is going to be $220 a year
I'd be surprised if they got that amount (I think WWE gets 250 million a year from Fox if I'm not mistaken) but them getting $100-120 million a year in next tv deal isn't that far fetched.
Cattle Mutilation
Superstar
Well if you would learn how to read you would know.Let me guess, WWE ratings in the gutter and AEW is demolishing them
Why would I read ya posts if it’s not a direct reply to me?
I like you chief, but that “well actually” nerd babble talk can get lost buddy!
