BOSS-The Black Experience in Business airing on PBS

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AIRS 4/23/19

PREVIEW

 

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trailer

 

[xoxodede]

Thanks! Will def watch.

 

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Thanks! Will def watch.

You're welcome.
Recorded it, and will watch first half tonight.

 

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from 2017

 

[Ol’Otis]

Dope

 

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I wanna watch -- but im going to be sad. Black media is in a bad place. ADOS doesn't have any Black owned (ADOS) media dedicated to telling our stories anymore. Ebony back in the day was GOAT.

So sad to see what's happening.

 

[Ol’Otis]

Ebony back in the day was GOAT.

And Jet

 

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And Jet

and

 

[Ol’Otis]

and

We had the bomb shyt

 

[get these nets]

I wanna watch -- but im going to be sad. Black media is in a bad place. ADOS doesn't have any Black owned (ADOS) media dedicated to telling our stories anymore. Ebony back in the day was GOAT.

So sad to see what's happening.

Really successful entrepreneurs are those who see something that others don't, like the late John Johnson did. Somebody will emerge and create a new platform. Somebody has probably already created it and the general public just doesn't know about it yet.

 

[xoxodede]

Really successful entrepreneurs are those who see something that others don't, like the late John Johnson did. Somebody will emerge and create a new platform. Somebody has probably already created it and the general public just doesn't know about it yet.

I don't want to give details of my career and biz -- but it has been done -- and the issue sadly isn't drive, content or platform -- it's support.

Black media today is about gossip, celebs and drama. That is what drives traffic. That is what advertisers want. Google Adsense is great and all -- but larger more profitable campaigns needs lots of pageviews guarantees. And NO black platform can give that without drama and negativity.

With the creation of IG -- it's really hard for media to stay on top of the content that drives traffic to our sites.

And for some reason long-form, or traditional content that we read in general (white) media -- we don't want to read it on our platforms. Or its questioned or not respected.

In addition, a lot of things needed to run a successful campaign on the backend cost MONEY. I.E. ad delivery services, analytics, video creation -- A TEAM...etc.

 

[get these nets]

I don't want to give details of my career and biz -- but it has been done -- and the issue sadly isn't drive, content or platform -- it's support.

Black media today is about gossip, celebs and drama. That is what drives traffic. That is what advertisers want. Google Adsense is great and all -- but larger more profitable campaigns needs lots of pageviews guarantees. And NO black platform can give that without drama and negativity.

With the creation of IG -- it's really hard for media to stay on top of the content that drives traffic to our sites.

And for some reason long-form, or traditional content that we read in general (white) media -- we don't want to read it on our platforms. Or its questioned or not respected.

In addition, a lot of things needed to run a successful campaign on the backend cost MONEY. I.E. ad delivery services, analytics, video creation -- A TEAM...etc.

I think what could have helped keep Ebony afloat, and what will build newer platforms is event based coverage. As in annual,bi-yearly, or quarterly events.
CIAA tourney, Black professional conventions, regional Black film festivals, Juneteenth ceremonies in Texas....events that have specific audiences for specific times.

 

[xoxodede]

I think what could have helped keep Ebony afloat, and what will build newer platforms is event based coverage. As in annual,bi-yearly, or quarterly events.
CIAA tourney, Black professional conventions, regional Black film festivals, Juneteenth ceremonies in Texas....events that have specific audiences for specific times.

Yeah, I agree. But, I think it they could parley this into a museum and possible non-profit media org. It could be saved. Honestly, a donation based service like PBS.

 

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It's about the end of the Chicago Defender newspaper in print form