The group of finance gurus are accused of leading viewers into ruin by uncritically praising FTX in exchange for cash.
Here's a case study in how not to win friends and influence people.
A prominent group of YouTube financial influencers have become the targets of a class action lawsuit accusing them of leading their viewers into financial ruin by uncritically promoting failed crypto exchange FTX in return for lucrative sponsorship deals.
The suit, filed on Wednesday in federal court in Miami , argues that the network of influencers played a key role in drawing customers into using FTX by convincing them it was a genuinely safe platform in a sea of fraudulent operators and crypto scams.
"FTX turned to celebrity and social media endorsers to position itself as the 'safe' option among cryptocurrency exchanges," the suit read. "FTX's paid endorser program was clearly designed to use the positive reputation associated with specific YouTube and other social network influencers to convince consumers that FTX was a safe place to buy and sell cryptocurrency."
The suit names well-known YouTube influencers Kevin Paffrath , Graham Stephan , Andrei Jikh, Jaspreet Singh , Brian Jung , Jeremy Lefebvre , Tom Nash , Ben Armstrong and Erika Kullberg as defendants. It also includes the Creators Agency , a talent management firm and digital ad network run by Kullberg and her husband, that helped put together the group's lucrative sponsorship deals with FTX.
When reached for comment, Paffrath said he was unaware of the suit. Messages left with the other defendants weren't immediately returned.
The group of influencers, several of whom have millions of followers on YouTube and other online platforms, never made much secret that they were being paid to promote FTX on their channels before the crypto exchange collapsed amid major fraud allegations late last year.
Some have claimed to have had six figure deals with FTX in exchange for promoting it. Some of the deals involved the influencer receiving commissions for each customer they sent FTX's way. Others were paid fees for simply mentioning the service on their broadcasts.
After FTX's demise, the YouTube influencer group was quick to issue online mea culpas acknowledging that they had made mistakes in uncritically promoting the service. They also rushed to remove old videos in which they sung the platform's praises.