Robinhood is finished. It's kinda sad but they were a small time broker that mostly served retail low dollar investors. They weren't built to deal with a situation like this.
I don’t think they’re ‘finished’ from a business perspective, their signup and onboarding numbers are still shyttin on any other robo-advisors they compete with. But this week may keep them stuck in that ‘robo’ category forever.
At a previous job of mine I spent time chasing and signing some of the premier robos like Stash, Betterment, Wealthfront etc. Robinhood signs up way more users because it made the most basic of trades the most accessible. Betterment/wealthfront is for more serious investors, acorns is almost in another category, and stash doesn’t provide the same control. Robinhood
was the 1 app where you could sign up, start w/ under $50 and start buying stakes in Amazon, Apple, Nike, etc. Nowadays I can do that w/ cashapp, Coinbase etc. But this was 2016-‘18
Robinhood is still the most accessible app that gives you a lot of trading functionally, so they’ll continue to have more casual investors and users signing up, but
a lot of investors who have became more serious over the last 3-5 years and may use Robinhood are absolutely gone now. That’s where they take the hit and that’s where you’re right. They’re trying to move out of that robo-advisor label into something bigger, and this is gonna probably ruin them in that regard.
This week showed why they couldn’t accommodate that model of servicing so many casual investors at scale. Many of the actual signups rarely check the app (enough to be effective at least) but what happens when they all want the same stock on the same day?