CBS Corp. (CBS) took the final step in the spinoff of its billboard business following
CBS Outdoor Americas Inc. (CBSO)’s initial public offering, with a plan to fully divest its 81 percent ownership.
The exchange offer is expected to be tax free for shareholders in the U.S., New York-based CBS, owner of the most-watched television network, said today in a statement.
After the split, CBS Outdoor intends to convert into a real estate investment trust, or REIT. In March, the company raised $560 million in an IPO and said the proceeds would help complete the conversion. At the time, CBS Outdoor Chief Executive Officer Jeremy Male said the company would seek to buy smaller U.S. billboard companies.
By splitting off from CBS and becoming a REIT, the business will have the ability to buy competitors in the 25 biggest U.S. markets and convert more locations to more-profitable electronic signs, Male said in March.
REITs have become a popular tool for companies to lower taxes and improve returns for investors. REITs don’t pay federal income taxes and are required to distribute at least 90 percent of taxable earnings as dividends.
CBS Outdoor will compete with Lamar Advertising Co. and Clear Channel Outdoor Holdings Inc. and put a priority on digital billboards.