ford is a great long term stock imo. i have it in my roth & never worry about it.
upside: #1 in trucks, best hybrids, one of the most recognized brands, good dividends. and they're at the forefront of self-driving cars.
https://www.freep.com/story/money/cars/2018/03/19/ford-pickup-trucks-fseries-facebook/438515002/
+ teaming up with domino's, one of the best stocks out there.
at worst, it'll move sideways for a couple years and be kinda frustrating. but they're aggressive & they have a plan.
I agree that Ford may be a good buy.
Sedan and Econ car sales have been declining for years. Toyota is regrouping (focusing more on the Tacoma, Tundra, Rav4, highlanger, and bring back the FJ cruiser). Ford went straight to the point and killed all car lines except the mustang. Ford will now only sell the F-150/250, Ranger, Bronco, and it's SUV's. There will be hybrid and electric versions of all their platforms.
I think the new Ranger and Bronco can overtake the current respective segment leaders (Toyota Tacoma and Nissan Rouge). GM tried to take out the Tacoma with the Colorado/Canyon, but lost by a large margin. However, in the world Market, the Ranger has either closely matched or overtaken the world's #1 truck (the Toyota Hilux) in foreign national markets.
If the Ranger beats the Tacoma, which I think it has a good shot at, Ford will own the entire North American truck market. I believe that trucks are the most profitable platforms right now.
A quick look at some important markets.
Top 30 cars in America
Top 30 Best-Selling Vehicles In America - March 2018 -
top 10 Trucks
Top 11 Best-Selling Pickup Trucks In America – March 2018 -
Quick Analysis
Toyota tried to save the "Car" with a big remodel of the Camry, giving it 300+ hp and a more sportly look, but while initial sales picked up, Sales for the Camry fell compared to March of 2017.
Toyota is the king of the Sedan, and even they couldn't save it. Further proof, the Corolla, the king of the econ cars, continues to have sales fall through the roof. Even the civic is having a hard time now.
But look at the cars with the biggest percentage increase in sales for March 2018
Jeep Compass
Mazda CX-5
GMC Terrain
Jeep Wrangler
Chevrolet Equinox
Jeep Cherokee
Toyota Tacoma
Nissan Sentra
Nissan Rogue
Toyota RAV4
Toyota Highlander
notice something?
The biggest winners right now are Mid size and cross-over SUVs. Oh look what else is there? The Champion Mid-size truck.
The Bronco and the Ranger fit right in with this pack.
The Bronco and the Ranger have the heritage, and they are probably going to have best in class towing, best in class torque/horse power, and best in class fuel economy thanks to Ford Ecoboost engines and transmissions.
Ford is a definite buy