I do not disagree with you, as a part of a group, he was always over.
Individually, he was never over. And it's not like WWE didn't try, they tried very hard. And I feel like was never a great worker. He sucked on the mic, but so did Demott. To me Bill Demott is a better worker. They both weren't spectacular, but solid hands.
They do need a hardass, but man, I truly believe they need to have an amazing wrestler/talent down there training people.
This is where I think if Scott Hall was ever clean he could be there. Great wrestler, great promo, great ring presence. This is what they need. How can anyone down there teach them this stuff? I mean they have gone through Demott, Al Snow, Billy Gunn, Joe Mercury? Why them? It's like a who's who of failed gimmicks and pushes.