"Democrats are worried not enough Black voters will turn out in crucial swing states, and they are putting more firepower into the effort to get out the vote.
Black Men Vote PAC is spending $4 million to target Black men in Michigan, Wisconsin and Pennsylvania with one message: Show up and vote for Vice President Kamala Harris. The announcement, shared first with POLITICO, said the group plans to spend heavily on social media and build out a robust canvassing operation in the majority Black districts. The targeting efforts will include radio spots and hiring door knockers to promote Harris’ record and achievements.
The focus is a sign that Democrats know those states, which often have razor-thin margins, can ultimately decide the election. Some post-election analysis of swing states in 2016 pointed to the failures of Democrats to turn out Black voters may have cost them the election. Though Black voters overall tend to vote overwhelmingly Democratic, some polls have shown softening support among Black men this cycle.
“Black men can be the difference between winning and losing,” said Frank White, the co-founder and board chair of Black Men Vote PAC. White is a longtime Democratic donor who has donated six figures to the Democrats, including to the presidential campaigns of Barack Obama and Hillary Clinton and backed Harris during her presidential primary run in 2020.
The PAC and its nonpartisan civic organization counterpart have been working to engage Black men in Detroit, Milwaukee and Philadelphia. The group said these men have grown disillusioned about the electoral process and apathetic that voting will have a positive impact on their lives."