If I'm his A&R/Manager, I'm recommending the following for next album to really solidify and expand his reach for long term:
- Make a 75% - 100% country rap production album, like this one
- Keep "nikka" to a minimal
- Get some solid and unique features (older and younger), like Bun B, The Mexican OT, somebody else surprising even R&B or trailride type artist
- Expand his subject matter
- Follow the crowd and make one or two trail ride line step songs, see above
- Make some high quality videos in Dallas area or out in the country like this one
Just based off the voice and accent he has a long career, just can't get stuck on street bidness, gotta expand his subject matter.