In general, the vast majority of the late 80s greats were unable to remain popular later in their careers.
KRS's sales declined steadily in the 90s until he found a way to go Gold in 1997. Then he completely fell off the map.
Slick Rick was able to go Gold in 1999 with lots of promotion from Def Jam and an album filled with guest appearances from the popular rappers of the day. But still, it was just Gold. And Rick disappeared after that.
Rakim was able to go Gold in 1997 with The 18th Letter. His 1999 follow-up went double aluminum, and he was never able to recover.
Public Enemy was going Double Platinum at their peak, but got very little buzz beyond the early 90s.
KRS's sales declined steadily in the 90s until he found a way to go Gold in 1997. Then he completely fell off the map.
Slick Rick was able to go Gold in 1999 with lots of promotion from Def Jam and an album filled with guest appearances from the popular rappers of the day. But still, it was just Gold. And Rick disappeared after that.
Rakim was able to go Gold in 1997 with The 18th Letter. His 1999 follow-up went double aluminum, and he was never able to recover.
Public Enemy was going Double Platinum at their peak, but got very little buzz beyond the early 90s.
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