Beyoncé’s Ivy Park line with Adidias flopped leaving a $200 million hole in the company's annual projections.

[ignorethis]

Jay still gonna find a way for her to milk these sponsorships in the future

On to the next victim, oops, I mean partner

Lol Jay job is to get black people to spend money with white people, and he’s not that good at it.

the same way Sharpton and Jesse Jackson were able to finesse the idea they could secure black votes for white politicians, Jay sells the idea that he can secure black dollars for white corporations.

 

[BaggerofTea]

Those Adidas execs sound like morons

 

[dora_da_destroyer]

Ratchets can’t afford her concert tickets much less her shoes

except her stuff used to sell out...so it's not an affordability issue.


her ivy park stuff looks decent - good, way better than house of dereon when that was a thing, but beyonce isn't a fashion icon. if she's not rocking a ballgown or couture dress to an event, everything else she wears and her fashion sense has always been

 

[Chip Skylark]

I thought it was like a 1 time collab not a running clothing line that’s crazy

 

[The Villain]

Everybody aint Ye

 

[Chrishaune]

 

[CodeBlaMeVi]

Yeezy sales covered a lot of ish at Adidas I see.

 

[Sad Bunny]

Yeezy sales covered a lot of ish at Adidas I see.

No they didnt.

 

[CodeBlaMeVi]

No they didnt.

I was being facetious but now they’re $700M (Ye + Bey) in loss revenues.

 

[Artificial Intelligence]

How much did they promote that?

 

[Concerned Citizen]

Thots gonna eat it up once it hits the Burlington and Ross racks

 

[Bleedin Gums Murphy]

As large, vocal (and rabid) as the Bey-Hive is, I've come to realize that there is an even bigger "silent majority" that does not like Beyonce. AT ALL. So I don't find this news surprising, because it's very easy to overestimate exactly how popular Beyonce, and what the return would be on any of her endeavors.

Just look at what happened this week at the Grammy's, with Harry Styles winning AOTY over Renaissance. One of the voter's (anonymous) reasoning for not voting for Beyonce was that she "wins too much." However, Beyonce's never won album of the year, and yet every time she loses it's always a controversy because her fan base tells us it's an "injustice". Beyonce's never even had the biggest selling album of the year for any of her albums.

The silent majority doesn't like her, and they all use the common, vague reasoning for why they don't. Just check reddit.

 

[Savvir]

Beyonce fans don't really rock sportswear like that

Plus the designs I've seen are trash amd have no hype connected to it. Marketing failure. Relied too much on beyonce instead of putting in the work to make pieces hot in the fashion world.

 

[MoveForward]

I mean she doesnt have a,signature shoe and most of the outfits are 700 for a sweatsuit

Nah, it’s actually affordable.

 

[Knuckles Red]

It’s amazing how the numbers NEVER live up to the hype with Beyoncé. Truly amazing. Just like how her last album came and went, like a silent fart, but her fans swear up and down that she’s the greatest shyt ever. PATHETIC!!!!