"Lyricists" have to be properly tweaked from an image standpoint and presented and packaged in the right way to be welcomed from "bu bu but we want them BARS" crowd...they'll say it's ALL about the lyrics and the bars, but obviously that isn't the case...no real difference from how hood/gangsta rappers or lady's man rappers are packaged and presented...different specifics, but the same overall concept and process is somewhat the same....Los just beinig flat out nice isn't gonna get him anywhere...he's gonna have to find a way to become trendy to at least one specific corner of the hip hop populace, and as of now he has none of them...he's kinda in "rap image" no-mans-land, where the perception of him is kinda ambigious...he's nice and can spit, but runs with Puff and doesn't give off that pseudo-conscious "REAL HIP HOP SON
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" vibe enough to let those types know they're supposed to root for him...he's not making club bangers or pseduo-trap songs so the people that follow French Montana aren't checking for him...and so on and so forth
Basically, he needs a better, more easily defined gimmick....and after he finds that, some hit records (or just well put together SONGS that "could" be hits)...because "being nice" ain't enough...even for the folks that claim it's everything